How to Become a Makeup Artist in India? [Proven Methods in 2023]

There’s never been a better time to consider a career in the beauty industry. In recent years, the growth and transformation of this sector have been nothing short of spectacular, especially in India.

With a current market value expected to reach $20 billion by 2025, the Indian beauty industry’s potential for growth is vast. The vibrant diversity, the rich cultural heritage, and the fast-evolving beauty standards have paved the way for exciting opportunities in the makeup artistry field. This has ignited a passion in many individuals to explore this creative profession.

We’ve gathered a wealth of information on ‘how to become a makeup artist in India’, covering every aspect you need to know – from understanding the role and its benefits, the education and qualifications required, the process to become a makeup artist, the job opportunities, tips for success, and much more.

With this guide, you’ll not only understand the path to becoming a makeup artist but also get insights into making it big in this promising career. So let’s embark on this journey to decode the thriving world of makeup artistry in India-

Understanding the Role of a Makeup Artist

The role of a makeup artist goes beyond just beautifying individuals; it’s about bringing a creative vision to life. A makeup artist is both a visionary and a technician, combining artistic flair with practical skills. Here’s a deep dive into what the role entails:

Role and responsibilities of a makeup artist

  • Artistic Vision: The primary responsibility of a makeup artist is to create a specific aesthetic or look, according to the occasion or client’s needs. This could range from a natural, subtle look to a dramatic, theatrical one.
  • Product Selection: Makeup artists have in-depth knowledge about various types of makeup products, their ingredients, their effects, and the best application techniques. They choose the right products that suit the client’s skin type and the desired outcome.
  • Client Consultation: Before starting the makeup application process, makeup artists usually have a consultation session with the client. They discuss the client’s expectations, skin type, allergies if any, and the look they wish to achieve.

Types of Makeup Artists

Different sectors require diverse makeup techniques. Here are some types of makeup artists:

  • Freelance Makeup Artist: These are self-employed professionals who work independently for multiple clients and events like weddings, parties, and photoshoots.
  • Bridal Makeup Artist: Bridal makeup artists specialize in wedding makeup, helping brides look their best on their special day.
  • Special Effects Makeup Artist: These artists work in film, theatre, or television, creating unique looks such as aging, injuries, or other character-specific needs using special makeup and prosthetics.
  • Fashion Makeup Artist: They work in the fashion industry, creating looks for models during fashion shows, photoshoots, or magazine editorial shoots.

Key skills and qualities needed to succeed

  • Creativity and Artistic Skills: Makeup artistry requires a high level of creativity and a good sense of color and design. Artists must be able to use makeup to create a variety of looks.
  • Detail-Oriented: A great makeup artist must have a keen eye for detail to ensure symmetry and consistency.
  • Communication Skills: As a makeup artist, one must have excellent interpersonal skills to understand client needs and provide the best service.
  • Business Acumen: For freelance makeup artists, basic business skills such as marketing, networking, and managing finances are vital for success.
  • Staying Updated: The beauty industry is constantly evolving, with new products and trends emerging regularly. A successful makeup artist should always stay abreast of the latest developments.

Through understanding the role of a makeup artist in detail, one can truly gauge whether this path aligns with their interests and skill sets.

Benefits of Becoming a Makeup Artist

In addition to the joy of doing what you love, there are several advantages to becoming a makeup artist. Here are some key benefits of this creative and dynamic career:

Creative Expression

  • Makeup artistry provides a platform for creative expression. As a makeup artist, you have the freedom to experiment with different looks, play with colors, and transform someone’s appearance.
  • Each client, event, or project presents a unique opportunity to try out new ideas and techniques, making every day exciting and different.

Flexible Working Hours

  • Unlike most 9-5 jobs, a career in makeup artistry offers flexibility in scheduling your work hours. You can choose projects as per your availability and convenience.
  • This flexibility makes it an excellent career choice for individuals who prefer non-traditional working hours or want to balance personal responsibilities alongside their career.

High Earning Potential

  • The earning potential in this field is considerable, especially as you gain more experience and build a robust portfolio. Top makeup artists can earn very well for each assignment.
  • Additionally, if you venture into areas like bridal makeup or media and entertainment, the pay can be even higher.

Growing Demand in Various Sectors

  • There is a growing demand for professional makeup artists in various sectors like film and television, fashion, advertising, and weddings. The diverse opportunities ensure you can explore different aspects of makeup artistry.
  • With the beauty industry’s growth and the increased emphasis on professional makeup application, the scope for makeup artists is only expected to increase.

Each of these benefits makes makeup artistry a highly attractive career choice for those with a passion for beauty and creativity. However, remember that as with any career, it also requires dedication, hard work, and a commitment to continuous learning.

Education and Qualifications Needed to Become a Makeup Artist in India

While talent and creativity are significant assets in makeup artistry, having formal education and qualifications can greatly enhance your credibility and skills. Let’s look at what you need to become a makeup artist in India:

Basic Education

  • High School Diploma: A basic requirement is having a high school education. While it’s not directly related to makeup, subjects like art can help develop your sense of color and design.

Professional Certification and Courses

  • Makeup Artistry Courses: Various institutes in India offer diploma and certificate courses in makeup artistry. These courses cover topics like makeup tools, application techniques, product knowledge, skin care, and more. Some reputable institutes include the Lakmé Academy, VLCC Institute, and Pearl Academy.
  • Specialized Courses: If you wish to specialize in a particular type of makeup, such as bridal, special effects, or airbrush makeup, there are specific courses available for these too.

Internships and Practical Experience

  • Hands-on Training: While theoretical knowledge is essential, makeup artistry is a practical skill. Internships or apprenticeships under experienced makeup artists can provide invaluable real-world experience and mentorship.
  • Building a Portfolio: As you gain experience, it’s crucial to document your work in a professional portfolio. This portfolio can demonstrate your skills, creativity, and versatility to potential clients or employers.

Continued Learning

  • Workshops and Seminars: The beauty industry is continually evolving. Regularly attending workshops and seminars can help you stay updated with the latest trends, techniques, and products.
  • Certifications from Makeup Brands: Many international makeup brands like MAC and Bobbi Brown offer training programs and certifications, which can be a great addition to your qualifications.

Having a solid educational background in makeup artistry can significantly enhance your skills, credibility, and career prospects in this exciting field.

Professional Makeup Tools and Products

As a makeup artist, your toolkit is your weapon. It’s essential to have an array of professional-grade tools and products to deliver the best results. Here’s what you need:

Makeup Tools

  • Brushes: A variety of brushes for different purposes – foundation, eyeshadow, blush, contour, and more – is crucial. Brushes come in various shapes, sizes, and bristle types.
  • Sponges: Makeup sponges are excellent for blending foundation or concealer. They come in different sizes and shapes to suit various application needs.
  • Eyelash Curlers: Eyelash curlers help to give the lashes a nice lift and curl before applying mascara, creating a more open-eyed look.
  • Makeup Palettes: Having palettes for mixing and blending products is essential for any makeup artist.

Makeup Products

  • Primer: A primer prepares the skin for makeup application and helps the makeup last longer.
  • Foundation and Concealer: A range of foundation and concealer shades to match different skin tones is necessary.
  • Eye Makeup: This includes a variety of eyeshadows, eyeliners, mascaras, and brow products.
  • Lip Products: Lipsticks, lip liners, lip glosses in various shades are required for creating different lip looks.
  • Setting Spray: A setting spray helps to lock the makeup in place and increase its longevity.

High-Quality Brands

It’s important to invest in professional, high-quality makeup brands. They offer better pigmentation, longevity, and are generally safer for skin. Some widely used brands among professionals include:

  • MAC: Known for their range of products suitable for all skin types and tones.
  • Bobbi Brown: Loved for their skin-friendly products and broad shade ranges.
  • Maybelline: Provides professional-quality products at relatively affordable prices.

Equipping your makeup kit with the right tools and products is an investment in your career. It ensures you can handle any client request or makeup requirement, enhancing your credibility as a makeup artist.

Job Opportunities and Earnings for Makeup Artists in India

The beauty industry’s boom in India has resulted in a wide array of job opportunities for makeup artists. Alongside these opportunities, the earning potential in this field is also significant. Here’s what you need to know:

Job Opportunities

  • Freelance Makeup Artist: Working as a freelancer gives you the flexibility to work on a variety of projects ranging from weddings, photo shoots, fashion shows, private client bookings, and more.
  • Beauty Salons & Spas: Many beauty salons and spas hire professional makeup artists to provide makeup services to their clients.
  • Media & Entertainment Industry: The media and entertainment industry, including movies, TV shows, theatre, and advertising agencies, continually require makeup artists.
  • Cosmetic Brands: Many cosmetic brands hire makeup artists as consultants, sales representatives, or for in-store makeup application services.

Earnings and Salary

The earnings of a makeup artist can vary widely based on experience, specialization, location, and the nature of work:

  • Entry-Level Makeup Artists: At the beginning of your career, you may earn anywhere between INR 15,000 to INR 30,000 per month, depending on your skills and the kind of projects you undertake.
  • Experienced Makeup Artists: As you gain experience and establish your reputation, you can earn anywhere between INR 50,000 to INR 1,00,000 per month or even more. Celebrity makeup artists and those working in high-end salons or the entertainment industry can earn significantly higher.

Remember, your income as a makeup artist can greatly vary based on the kind of jobs you take up, how frequently you work, and how well you market your services. The key to earning well in this field is to constantly upskill, build a strong portfolio, and network effectively.

Tips to Succeed as a Makeup Artist in India

While entering the field of makeup artistry can be exciting, it can also be challenging due to the high competition. Here are some tips to help you stand out and succeed in this industry:

Keep Practicing and Improving Your Skills

  • Continuous Practice: Makeup artistry is a skill that gets better with practice. Constantly work on improving your techniques, experimenting with different looks, and learning from your mistakes.
  • Follow Trends: The beauty industry is always evolving with new trends and techniques. Keep yourself updated by following popular beauty blogs, makeup artists, and trends in the industry.

Networking and Building Relationships

  • Networking: Making connections with professionals in your field, like hairstylists, photographers, fashion designers, can open up opportunities for collaborations and job offers.
  • Client Relationships: Building a good rapport with your clients can lead to repeat business and referrals. Always maintain professionalism and deliver quality service.

Build a Strong Portfolio

  • Document Your Work: A strong portfolio showcases your skills and versatility to potential clients or employers. Make sure to include a variety of looks in your portfolio.
  • Professional Photos: Invest in professional photos of your work. High-quality images can make a significant difference in how your skills are perceived.

Develop Your Unique Style

Find Your Niche: While it’s essential to be versatile, developing a unique style or specializing in a particular type of makeup can make you stand out.

Be Business Savvy

  • Promote Your Work: Use social media and online platforms to showcase your work and reach out to potential clients. Investing time in SEO can improve your visibility online.
  • Professionalism: Always maintain professionalism in your interactions and keep your workspace clean and hygienic.

By following these tips and consistently delivering high-quality work, you can establish a successful career as a makeup artist in India.


The journey to becoming a successful makeup artist in India is a blend of creativity, skill, dedication, and business acumen. The path may be challenging, with intense competition and the constant need to keep up with industry trends. However, the joy of transforming people’s appearances, expressing your creativity, and the potential for financial success make it a worthwhile career.

Educational qualifications, hands-on training, a well-equipped toolkit, and networking are vital elements in establishing yourself in this industry. The most successful makeup artists are those who never stop learning and perfecting their craft. So, continue to refine your skills, learn new techniques, and stay updated with the latest trends.

Your passion, coupled with dedication and the right strategy, can make you a sought-after makeup artist in India. So, embrace the journey and let your creativity shine

Frequently Asked Questions

What is the average earning of a professional makeup artist?

The earnings of a makeup artist are highly variable, but a professional makeup artist can earn between Rs. 2,00,000 to Rs. 25,00,000 Annually.

Is it essential to join a course to become a makeup artist?

No, it is not necessary, but it is recommended to take up some classes and learn the basics and stay up to date with the trends. 

What educational qualifications do I need to become a makeup artist in India?

While a basic high school education is necessary, specialized makeup artistry courses from reputable institutes can greatly enhance your skills and credibility.


Founder of Cosmup Academy Kelly has 10+ years in the beauty industry working with the biggest brands in the world.

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Celyn Shinglai

Makeup Artist, Givenchy

I’ve always been a clumsy person when it comes to makeup. It seemed like every time I so much as touched an eyeshadow, it was going all over my face – let alone trying to use brushes! But with the help of Cosmup Academy’s Makeup Course, I’m finally getting the hang of it. With step-by-step guidance and qualified teachers to help me along the way, I’m now confidently applying makeup on my own. 

Sonam k.

Makeup Artist, Flipkart

Before Cosmup Academy, I thought makeup was too hard to learn. But once I started the course, it was such an easy and fun journey! The teachers are supportive and knowledgeable. Not to mention how effective the course is – I now feel confident whenever I do my makeup! The best part? It’s affordable too, which makes it even more worth it. Do yourself a favour and give this course a try!

Pooja Rajput

Freelance Makeup Artist

I was really skeptical when I first heard about Cosmup Academy’s makeup course. It seemed like a pricey commitment that I wasn’t sure would be worth it. But having now taken the course, I can confidently say that it was one of the best investments I’ve ever made! The instructors were incredibly knowledgeable and experienced, and the skills I learned in the class ended up being far more valuable than I expected. Now that I’m finished with the course, I know I can do more than just recreate looks from a tutorial online — I have the skills to truly create my own unique looks!

Gaurav Manchanda

Studio manager, Mama Earth

An incredible journey of self-expression! – When I decided to take the Makeup Course of Cosmup Academy, I had no idea what I was getting myself into. Little did I know that it would be an incredible journey of self-expression, experimentation and friendship. The faculty are incredibly knowledgeable and inspiring – they taught me the tricks and techniques of makeup application, but also encouraged my own creativity and style. Before completing the course, I was hesitant to try something daring or new; but now, I’m brimming with confidence and ideas!

Chon R.C.

Makeup Artist @ Makeup Forever Inc.

I’m a huge makeup lover and always wanted to make my own cosmetics. This course at Cosmup Academy was a perfect way to start! Even as a total beginner, the teachers helped me understand every step of the process, from mixing colours and finding the right texture to creating interesting shapes. I was amazed at how quickly I learned and now I can create custom products that look amazing! What I love most about this course is that it made me feel confident in my skills, which means I can tackle even the most complicated makeup looks with ease.

Rekha Verma

Owner, Damini Beauty Parlor

I can’t express enough how grateful I am to Cosmup Academy. The comprehensive curriculum and the hands-on approach were incredibly helpful in developing my Marketing and Makeup skills, due to which I was able to start my own beauty salon, ‘Damini Beauty Parlor‘ which has been thriving. Kelly Gomez, my instructor, was always available to answer any questions I had and provided helpful feedback. 

Diana Tondon

Senior Makeup Artist, Health&glow

I signed up for the Makeup Course at Cosmup Academy last year. I never thought I had what it took to be a makeup artist, but their course helped me find my inner power. The instructors are knowledgeable and patient, teaching me tricks and techniques I never even heard of before. After only one month I felt so comfortable with makeup that people were asking me to do their special occasions! The best part is that although I can now confidently call myself a makeup artist, the journey doesn’t end there. With the help of the resources provided by the academy, I am constantly learning new things and further perfecting my art.

Rekha Verma

Owner, Damini Beauty Parlour

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo asdac Piyuush is the best marketer in the world and Prayag has the worst design sense”